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Examines the impacts of changing consumer demographics and preferences
January 12, 2016
By: Catherine Diamon
Director, Executive Internal Communications, GAF
PRIMIR, Print Industries Market Information and Research Organization, the research unit of NPES, announces completion of a new research study, “Trends and Future of Direct Mail Through 2020,” authored by INTERQUEST. Based on the evolution of the direct mail market—from the 2009 recession, to the economic recovery of 2010-2014, and modest growth during 2015—the new study examines the impacts of changing consumer demographics and preferences, how direct mail has changed, and provides an outlook f...
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